Adapt your brand
Revisit positioning or brand architecture as your offer, market, or ambition changes.
Strategy & advisory / Casablanca, Morocco
Réda Sarhane
I help businesses build strong brands that stand for something and create value.
100+brands supported
MA+Morocco & International
Brands and organizations across my career.
01 The approach
Putting purpose
into action.
I help business leaders clarify their brand choices and connect them to decisions, communications and action.
I work directly with companies and their teams. My experience in marketing, communications and strategy informs an independent approach shaped around each challenge.
Explore my methodologies02 Brand challenges
Brand levers
at every stage.
Make clear choices
Set priorities, define your audiences more clearly and sharpen your brand proposition.
Turn strategy into action
Translate strategic choices into messages, marketing priorities and practical steps for your teams.
03 A first look
A short film
about my work.
A first look at my approach, methodologies and selected work.
04 Methodologies
A clear framework.
Practical tools.
I draw on two distinct methodologies to clarify brand choices and guide their implementation.
Brand strategy methodology
CODE™
Four steps from understanding to action.
Bring the business, its market and the audiences that matter into focus.
01Bring out the choices that give the brand a clear direction.
02Structure the brand with SENS™, my eight-layer brand framework.
03Translate those choices into messages, touchpoints and action.
04
Marketing support methodology
Learn about CAP
Clarify priorities. Make them happen.
I work with teams to set marketing priorities, shape action plans, and put them into practice.
05 How I can help
Support shaped
around your needs.
Brand strategy
I clarify positioning, value proposition, brand architecture and expression.
Strategic advice
I bring an independent perspective to inform a decision, a transition or a new initiative.
Marketing support
I work with teams to set priorities, build an action plan and make it happen.
06 Distinctive challenges · Thoughtful work
Selected cases.
Four examples of brand challenges and the work behind them.
Taking the brand into new mobility territories.
I supported work on Honda’s brand foundations and how they could extend beyond cars, particularly into motorcycles.
01
Building a distinctive brand proposition.
I worked on Magix’s positioning, shaping a value promise rooted in consumer habits and everyday life.
02
Bringing brand architecture and expression together.
I helped clarify Medafrica Logistics’ brand architecture and roll out its identity across key materials.
03Creating a shared narrative.
I contributed to a shared identity and coordinated communications for an international bid.
0407 Selected work
A few projects
in pictures.
A selection that shows the breadth of my work—from strategic analysis and advice to brand building and the delivery of action plans.
A selection of work from across my career.
08 Experience & references
Brands and organizations
across my career.
A selection of brands and organizations from a range of sectors, connected to my professional journey.
Institutional experienceI led communications at ONMT.
Tourism communicationsI led campaigns for the Morocco brand.
09 About
A direct relationship.
An experienced perspective.
I’m an independent brand strategy consultant, working directly with business leaders and their teams.
My background in marketing and communications shapes an approach grounded in context, audiences and the choices ahead. I work to make brand decisions clear and actionable.
Follow me on LinkedIn ↗10 Testimonials
Strong collaborations
are built on trust.
For more than 20 years, it has been a pleasure to work with Réda Sarhane. At every opportunity, I have valued his ability to turn research findings and insights into useful perspectives for building strong, effective communications strategies. His expertise, attentive listening and personal qualities make him a trusted partner.
Réda Sarhane is a leading authority in communications strategy. Having worked with him across several FMCG categories, I have always been impressed by the clarity and precision of his thinking. He quickly grasps business challenges and turns them into clear, relevant, actionable recommendations.
11 Contact
Let’s talk
about your brand.
I’d be glad to have a first, no-obligation 30-minute conversation to understand your challenge and explore what might be useful next.
Contact Réda Sarhane
[email protected]
Call Réda directly
LinkedIn · Réda Sarhane ↗
Casablanca, Morocco